Market Map
Are our users painkiller customers (urgent need) or vitamin (nice-to-have)? Every respondent plotted on Productive Best × Quality of Life. Bubble size = respondent count at that score. Segments use a composite pain score (sum of both deficits) — diagonal bands, not arbitrary quadrants.
Painkiller
Mixed
Vitamin
How Composite Scoring Works
The pain score = (5 − productivity) + (5 − QoL) captures total deficit across both dimensions. Higher = more pain.
| Pain Score | Prod + QoL | Segment | Examples |
|---|---|---|---|
| 5–8 | 2–5 | Painkiller (acute) | 1/1, 2/2, 1/3 |
| 4 | 6 | Painkiller (sub-type) | 3/3, 2/4, 4/2 |
| 2–3 | 7–8 | Mixed | 3/4, 4/3, 4/4 |
| 0–1 | 9–10 | Vitamin | 4/5, 5/4, 5/5 |
Within the pain=4 band, direction differentiates sub-types:
- Execution gap: productivity < QoL (e.g., 2/4 — can't perform, but life is OK)
- Burnout risk: productivity > QoL (e.g., 4/2 — performing at personal cost)
- Stagnant: productivity = QoL (e.g., 3/3 — mediocre everywhere)
Why Each Segment Hurts
The bubble chart shows WHERE people fall — but not WHY. Below: LLM-extracted blocker themes, energy dimensions, and strategy reliance cross-referenced against market segments. A Painkiller user blocked by priority confusion needs a different product than one blocked by energy depletion.
Top Blockers by Segment
What's actually blocking each segment? Bars show % within segment so sizes are comparable despite different group sizes.
Energy Dimension by Segment
What type of energy is being depleted? If Painkiller users lose focus while Mixed users lose motivation — that's a different product for each.
How Each Segment Copes
Strategy reliance reveals the coping mechanism. If Painkiller users rely on willpower while Vitamin users rely on tools — that validates the product thesis.
What Each Segment Wants
The segments above define WHO hurts and WHY. Below: what each segment actually asks for — the fix types they name and the product features they imply.
Fix Type by Segment
Tool/system fixers = your buyers. Behavioral/mindset fixers may not be your customers. If Painkiller users lean toward tool fixes — your product thesis is valid.
Top Desired Fixes by Segment
What specific changes do people want? Themes from Q15 "if you could fix one thing."
In Their Words
Representative quotes from each segment — what they'd fix if they could change one thing.