Say-Do Gaps
A "say-do gap" is when someone's stated beliefs contradict their actual behavior. Each gap is defined by two survey questions pulling in opposite directions. Colored bubbles = people in the gap. Gray = everyone else. People in 2+ gaps simultaneously are the highest-need users.
Gap Prevalence
Which Gaps Hit Which Roles?
Not all roles are self-deluded in the same way. Darker cells = higher % of that work situation falling into the gap. Read columns to compare roles; read rows to see who's most affected by each contradiction.
Gap Impact
Which gaps predict the worst outcomes? Dots show normalized mean scores (0-1) for people IN each gap vs. the baseline (all respondents). All metrics are on the same 0-1 scale for cross-metric comparison. Gaps that pull metrics furthest from baseline are the most damaging.
Co-occurrence Matrix
Which gaps appear together? Darker cells = more people in both gaps simultaneously. Reveals whether gaps are independent problems or expressions of the same underlying dysfunction.
Overlap Analysis
respondents (
These are the highest-need users — multiple self-perception contradictions compound each other.
Multi-Gap Respondents
These respondents fall into 2+ gaps simultaneously — click a row to see their full verbatim responses and profile.
Gap Detail
Why the Gap Exists (Pass 1 Cross-Reference)
The gaps above detect numeric contradictions. Below: LLM-extracted explanations from open-text responses — what's causing the contradiction and what kind of fix people want. Filtered to confidence ≥ 0.5.
Blocker Source by Gap
Internal blockers = self-awareness problem. External = environment issue. Same gap, completely different interventions.
Fix Type by Gap
Tool/system fixers = your buyers. Behavioral/mindset fixers = not your customers. Same gap, different market.
Strategy Reliance by Gap
Tool-reliant people in a gap = wrong tool. Habit-reliant = right approach, poor execution.
Energy Dimension by Gap
What type of energy is each gap depleting? Focus problems need different solutions than motivation problems.
Implied Features by Gap
What product features do people in each gap ask for? Extracted from "If you could fix one thing..." responses.
Persona Archetype by Gap
Which behavioral archetypes cluster in each gap? If "depleted_driver" dominates Driven but Drained — the archetype system validates the gap.
Market Segment Bridge
Are gap respondents disproportionately Painkiller customers? If so, gaps are a buying signal — these people have acute pain AND self-perception contradictions.
Who Has the Most Gaps? (by Work Situation)
100% stacked bars sorted by 2+ simultaneous gaps %. If Founders have more overlapping contradictions than Employees — they're the highest-priority segment.
Per-Role Self-Deception Profile
Synthesized view: for each work situation, what are their dominant contradictions, how many are multi-gap, and what blocker source dominates? Sorted by multi-gap % — the most self-deluded roles first.