Strategy Landscape
What do people use to follow through — and what have they tried and abandoned? Each strategy tested for outcome impact: do people using strategy X actually complete more? The graveyard tells us what NOT to build. Working strategies tell us what to integrate with or replace.
What Works vs What's Dead
Key insight:
Net Score: Working Minus Failed
Positive = more people succeed with it than fail. Negative = more people abandoned it. Strategies with high negative scores are headwinds — building features that look like these risks user skepticism.
So What? Product Implications
Strategy Outcome Impact
Do people using certain strategies actually complete more? Mean plan completion for respondents citing each working strategy. Dashed line = overall baseline.
Strategy Reliance Type
What KIND of approach do people rely on? Tool-reliant users are natural buyers. Social-reliant users need accountability features. Habit-reliant users need nudging.
Strategies by Market Segment
What do Painkiller users rely on vs Vitamin users?
Working Strategies by Segment
Normalized to % within segment for fair comparison despite different group sizes.
Strategy Quote Bank
Select a strategy to hear how respondents describe using it — or failing with it.