Executive Summary
The data-driven case for Flowdealer. Numbers update live when you change the filters. Copy this page for stakeholder presentations or AI analysis.
1. The Big Picture
Productivity (0-5 slider)
avg
Quality of Life (0-5 slider)
avg
Overwhelm frequency (1-5 freq, lower=better)
avg
Reading the numbers: Moderate productivity paired with frequent overwhelm. These people get things done — but at significant personal cost. The gap between output and experience is where product opportunity lives.
2. Who Hurts
Respondents classified by composite pain score: (5 - productivity) + (5 - QoL). Sum ≤ 6 = Painkiller, 7-8 = Mixed, ≥ 9 = Vitamin.
Painkiller Sub-Segments
Not all Painkillers hurt the same way. Drowning = both dimensions deeply impaired (pain ≥ 6), Overextended = QoL pays disproportionately, Blocked = output lags, Stagnant = both mediocre.
Beachhead Market
Which work situations have the highest Painkiller concentration? Sort by % Painkiller to find the beachhead.
3. Why They Hurt
Priority Confusion Predicts Low Completion
Top Blockers & Energy Drains
Energy Dimension
What type of capacity is being depleted?
4. What They Want
Addressable Market
want a behavioral, system, or tool fix
These are the people asking for what we're building.
Top Fix Themes & The Tool Paradox
In Their Own Words
5. What Did We Miss?
Q25: "Anything we didn't ask about that affects how you work?" — unprompted pain the structured questions didn't capture.
wrote something substantive
surfaced new pain
shared personal or vulnerable details
trust signal
Survey Blind Spots
What topics did people raise that our 24 structured questions didn't cover?
Disclosure Depth
How vulnerable did respondents get in an optional, unprompted question?
6. Segment Profiles
How do the three market segments differ across key metrics — and what blocks each one?
Metric Comparison
Reading the profiles: Painkiller users score lower on productivity and QoL but often report similar or higher drive — they want to perform but can't. This validates the product thesis: the pain is real and motivation exists. Mixed users are the swing segment — close enough to Painkiller to convert with the right feature. Vitamin users are satisfied; they're referral sources, not primary buyers.